How to Get the Most out of AI in 2023: 7 Applications of Artificial Intelligence in Business

AI in Business: A Comprehensive Integration Guide

integrating ai into business

Data analysis enabled by AI has the potential to reveal important insights that can improve decision-making. AI-driven suggestions and chatbots like GPT-4, for example, can improve the personalized consumer experiences. Supply chain management can be improved by predictive analytics, and cybersecurity can be improved by AI through real-time threat detection and mitigation. In the end, AI may assist companies in being inventive, competitive, and adaptable in a quickly changing commercial environment.

These errors can potentially cascade through an organization, slowing processes down until the error has been found and corrected. The use of AI to handle repetitive tasks can ensure that errors are reduced and/or eliminated, allowing business processes to proceed quickly and efficiently. Using AI to handle repetitive tasks will also free up employees to work on more complex and strategic work rather than on mundane tasks.

Change Management and AI Adoption

Business AI solutions can tailor outreach messages or chatbot personalities and responses to individual users based on their needs and expectations. By adapting to each person’s unique situation, these technologies offer better customer experiences and more relevant help, increasing client loyalty. With applications ranging from high-end data science to automated customer service, this technology is appearing all across the enterprise. AI has the power to gather, analyze, and utilize enormous volumes of individual customer data to achieve precision and scale in personalization.

It also involves staying informed about the latest trends in AI and machine learning and understanding their potential implications for your business. After successful phased deployments and pilot projects, businesses may opt for full-scale integration of AI solutions. This step signifies the organization’s commitment to leveraging AI for business transformation.

It can prove useful in allocating resources or people, like drivers, scheduling processes, and solving or planning around operational disruptions. Exploring AI and ML in mobile app development opens doors to novel possibilities while integrating Machine Learning Models for business is a step towards future-proofing operations. Those who can smoothly blend AI, put Machine Learning models into software apps, use AI models for apps, and tackle operational issues with AI solutions will likely succeed in the coming years. The insights cover identifying the best starting points based on your business needs, assessing impacts over time, and scaling adoption.

Apple unveils partnership with ChatGPT maker OpenAI – Scripps News

Apple unveils partnership with ChatGPT maker OpenAI.

Posted: Mon, 10 Jun 2024 12:16:16 GMT [source]

This AI system integration will give your users the impression that your mobile app technologies with AI are customized especially for them. AI-driven functionalities such as voice assistants, personalized recommendations, and predictive analytics are becoming increasingly common in mobile applications and software. Personalization is at the heart of successful customer engagement strategies, and AI is pivotal in delivering tailored experiences to users. A leading music streaming service, Spotify, leverages AI-powered algorithms to create personalized playlists for each user based on their music preferences, listening habits, and mood. By delivering custom-curated playlists, Spotify enhances user engagement, boosts retention, and strengthens brand loyalty.

So, you can use these chatbots to filter and respond to common queries and escalate complex ones to your support team. Translating text or speech from one language to another requires a profound understanding of both languages’ cultures, nuances, and contexts. Generative AI models can assist human translators by simultaneously translating the original text into multiple languages. Given that large language model like GPT are primarily designed for natural language processing tasks, such tools will likely provide near-fluent translations. Businesses sit on top of voluminous data, which might prove helpful in supporting decision-making if they are correctly harnessed.

Essential Strategies for Integrating AI into Your Business Model to Drive Growth

We achieve this by utilising AI-driven chatbots and virtual assistants to provide round-the-clock support. For instance, when a customer requests a query, these intelligent systems can access purchase history and preferences to tailor the conversation and solutions offered. Personalisation in customer support enhances the customer experience and streamlines our support services, ensuring that each individual feels heard and valued.

They’re not just scripted robots but continually evolving to better understand and anticipate our customers’ needs. Using AI to automate routine tasks like these provides a clear path toward a more agile and responsive business model that can adapt quickly to market changes and maximise output with less manual effort. Meticulous preparation is key to fully harnessing AI’s transformative power in your business. This groundwork ensures that you’re primed for a smooth and successful integration. Conversely, transparent and effective communication with external clients and users is vital during AI-driven changes.

First of all, you should concentrate on finding the exact parts of your business where AI and ML can be used as a solution. Undoubtedly, you need to set your goals first whether it is to improve efficiency, to cut costs, or to improve the customer experience. Knowing your needs will be the key to the selection of the right AI tools and the creation of tailor-made solutions that will solve your unique problems.

It is about aligning the capabilities of AI technologies—such as machine learning, natural language processing, and predictive analytics—with the core needs of your business. This alignment ensures that the AI for business strategy you adopt is not just a technological showpiece but a real contributor to your organization’s success. The foundation of integrating AI into business operations lies in a company’s most valuable asset—its people.

Investing in this critical step ensures that the AI model’s learning process is accurate and efficient. These technologies will keep on developing and they will provide us with more and more sophisticated tools to improve efficiency, cut down costs, and innovate more. AI integration offers numerous benefits, including improved decision-making through data analysis, cost reduction by automating tasks, and enhanced productivity by streamlining operations.

Those vast data requirements can make the technology inaccessible for companies without sufficient resources to store and manage it. Collecting that information can also introduce concerns about privacy and security. Some people also fear that unchecked AI advancement could lead to a loss of human touch and reasoning. If that happens, AI could exaggerate innate human biases, harming historically oppressed groups before businesses recognize the issue.

For instance, an AI model trained on outdated or biased data can lead to skewed decision-making, thereby affecting business efficiency and customer experience. Hence, the process of gathering and curating high-quality, relevant data forms the backbone of successful AI implementation. This underlines the significance of investing time and resources in data collection and preparation before deploying AI solutions.

Check out our Colocation Marketplace to view pricing from top colocation providers or connect with our concierge team for a free consultation. Just like a student is influenced by the quality of education they receive; an AI model’s performance is shaped by the information it has been trained on. Therefore, using high-quality, relevant data is not just preferred, but necessary for developing robust AI systems. The impact of AI and ML on business efficiency is profound, with Machine Learning Solutions offering optimization and innovation. Additionally, leveraging AI and ML frameworks in predictive analytics and decision-making solidifies their role as invaluable assets in shaping a future-ready business landscape.

On the other hand, Machine learning (ML) is a sub-domain of AI that excels in teaching computers to learn from input data and enhance their performance subsequently without being exclusively programmed for each task. On the sales side, the company is also using generative AI for call planning, by having it suggest and automate next-best actions for team members. “It’s a great way to make our teams more effective and get the right product to delight the customer,” Peck said. This includes leveraging generative AI to perform sentiment analysis, which involves analyzing data about customer state of mind to help build more effective scripts for representatives to use during support calls.

While the technology may not be able to complete commonsense tasks in the real world, it is adept at processing and analyzing troves of data much faster than a human brain. AI software can take data and present synthesized courses of action to human users, helping us determine potential consequences and streamline business decision-making. The solution based on AI analyzes information with the help of complicated and capacitive algorithms. AI and ML are two proficient technologies that imbibe the power of reasoning for solving problems. Apps like Uber and Google Maps use AI to provide the best possible route for their users. This feature allows AI to outperform humans in tasks like chess and helps Uber optimize routes to get users to their destinations faster.

Advanced algorithms analyze vast amounts of data, enabling companies to forecast trends, manage logistics efficiently, and respond swiftly to market changes, ultimately enhancing overall operational efficiency. Although as a term, artificial intelligence and Machine learning are used interchangeably, they are significantly different. AI is a vast field that focuses on creating systems that are advanced enough to do the tasks that normally require human intelligence, for example, understanding natural language, and patterns, making decisions, etc. As we dig deeper into using AI, we see it’s a big job involving planning, getting everyone involved, and keeping improving. This blog aims to guide you through integrating AI into your business step by step. It covers everything from figuring out what your business needs, choosing the right AI tools, preparing your data, planning how to use AI, and checking if it’s working well.

How many businesses use AI in 2024?

According to the CompTIA IT Industry Outlook 2024 report: 22% of firms are aggressively pursuing the integration of AI across a wide variety of technology products and business workflows. 33% of firms are engaging in limited implementation of AI. 45% of firms are still in the exploration phase.

According to a PitchBook report, venture capitalists injected $4.5 billion worth of investments into generative AI deals in 2022. Likewise, Goldman Sachs is optimistic about the economic implications of generative AI, forecasting a global GDP growth of $7 trillion. ChatGPT made history for being the only app to garner one million users in less than a week. Its ability to write creative stories and demonstrate programming codes impresses both business users and consumers alike. Bring a business perspective to your technical and quantitative expertise with a bachelor’s degree in management, business analytics, or finance.

AI and ML make security stronger by monitoring and analyzing network traffic and detecting threats and vulnerabilities thereby taking care of the security issue. These technologies can detect unusual activities, automate threat responses, and enhance security protocols, which provide powerful protection against cyber-attacks and data breaches. The two discussed Sysco’s key use cases for generative AI, best practices for implementation, and how generative AI fits into the company’s broader digital strategy.

For example, image recognition, predictive analytics, and natural language processing. With YTII, begin integrating artificial intelligence into your business today to ensure a brighter future for your company. Changing a workflow can be a daunting and scary task, but the potential of integrating AI into your processes is more than worth the risk. Be cautious, create a plan, stay aware, and you will find your business becoming more agile as AI solutions systematize and reduce your workload. By the end of the course, you’ll gain a foundational understanding of AI and learn how to integrate these new technologies into your business strategy.

Full-scale integration involves a comprehensive application of AI across multiple business functions, driving innovation, efficiency, and competitive advantage. However, this stage requires careful planning, substantial investment in technology and talent, and a commitment to fostering an AI-centric culture within the organization. Chatbots are perhaps one of the most common instances of customers directly interacting with AI. From a business perspective, chatbots allow companies to streamline their customer service processes and free up employees’ time for issues that require more personalized attention. Chatbots typically use a combination of natural language processing, machine learning and AI to understand customer requests.

“Where there’s information, where there are processes connecting with customers and operations, there’s an opportunity to apply some AI,” Westerman said. Companies already focused on adopting and effectively using digital tools and technologies are now figuring out how generative artificial intelligence fits in. Leadership should also ensure that there are clear communication channels for employees to voice concerns, share insights, and contribute ideas.

The strategic automation of routine tasks can revolutionise an SME’s operations. We advocate for the deployment of AI-driven solutions to handle repetitive and time-consuming tasks, freeing up valuable human resources for more complex tasks. This shift bolsters overall productivity and improves employee satisfaction by removing monotonous tasks from their workload. AI greatly augments customer experiences through personalisation and responsive support. An AI-powered chatbot can provide instant, 24/7 customer service, resolving queries and offering personalised recommendations based on consumer behaviour.

By harnessing the power of artificial intelligence for your business and your customers, you’ll be well-prepared for future success. This comfort level can be achieved through continuous training sessions, providing ample support and resources, and encouraging an open dialogue about any issues or concerns. Ultimately, the successful implementation of AI into daily operations hinges on the human-AI synergy, which can only be achieved when the team understands and is comfortable with using AI tools effectively.

Azure has a large support community, high-quality multilingual documents, and many accessible tutorials. Because of an advanced analytical mechanism, AI app developers can create mobile applications with accurate forecasting capabilities. There are a plethora of leading platforms that provide the best tools and resources to build robust AI implementation solutions. The cost of AI implementation services also depends on the choice of platforms and technologies, type of cloud services, or AI frameworks that might impact development costs.

The Impact of Artificial Intelligence (AI) on Customer Journey Mapping

By identifying specific business goals that AI can help achieve, such as cost reduction, improved customer experience, or enhanced decision-making, your company can establish a robust foundation for its AI strategy. These objectives serve as guiding lights throughout the implementation process, ensuring that the integration of AI remains purposeful and aligned with your organization’s mission. Integrating AI and machine learning into business operations will help in making repetitive tasks easier to do and, thereby, streamlining the whole process of business operations and making it more effective. AI and ML-powered systems are capable of answering customer inquiries, processing data, and performing routine tasks which were earlier done by employees but now can concentrate on the strategic activities only. Integrating Artificial Intelligence (AI) into business operations has become more than just a trend; it’s a strategic necessity for companies looking to stay ahead in the digital age. The application of AI in business spans across various domains, enhancing efficiency, decision-making, and overall productivity.

  • ChatGPT made history for being the only app to garner one million users in less than a week.
  • As you might expect, this technology can also be applied to your financial management systems, ensuring your finances are well kept.
  • “McKinsey research shows that gen AI could enable automation of up to 70 percent of business activities, across all occupations, between now and 2030”.
  • However, this stage requires careful planning, substantial investment in technology and talent, and a commitment to fostering an AI-centric culture within the organization.

Leaders must foster a culture where AI is seen as a strategic enabler rather than a standalone solution. By doing so, businesses can ensure that their AI investments are driving them closer to their long-term visions, fostering an environment of continuous improvement and innovation. In an era where data is king, AI’s ability to efficiently process and analyze information sets the stage for more informed decision-making and strategic planning.

Incorporating AI into businesses can open up a whole new world of opportunities. It can transform the way businesses operate, work with customers, and even make decisions. Depending on the choices made by each user, the technology recommends the most popular alternatives in their watch playlist. This sharing of users’ insights into what they can opt for next has turned out to be one of the secret mantras for the success of the most popular brands. It’s the incorporation of AI into their applications that examine the user’s decision based on gender, location, preferences and age. AI accelerates innovation by performing mundane tasks and frees up the resources for development and research tasks.

What You Need to Know About Using Facebook Groups for Community Marketing

These considerations are not just an afterthought but form the backbone of responsible and sustainable AI deployment. By harnessing AI, we’ve offered a customer support experience that feels personalised, attentive, and supportive, ensuring that our customers are always a priority. Powered by sophisticated AI, virtual assistants enrich this personalisation by learning from each interaction to improve future communications.

Well, to get the answers, you’ll have to continue reading this blog post, where we’ll share how adopting Artificial Intelligence can lead to formidable and diverse business benefits. AI and Machine Learning have become critical drivers of efficiency, cost reduction, and value creation across sectors. Let’s explore some factors you should take into account when selecting AI tools and other important information about AI integrations. Well, yes, and even a survey by Forbes Advisor suggests that many businesses incorporated AI to deliver excellence. Well, that is where referring to a domain specialist will help you implement the chosen solution.

At Appinventiv, our experts developed a budget management chatbot application called Mudra with AI capabilities that solves the personal budgeting issues of millennials. Cognitive technologies are increasingly being used to solve business problems; indeed, many executives believe that AI will substantially transform their companies within three years. AI and data science news, trends, use cases, and the latest technology insights delivered directly to your inbox. In addition, you should optimize AI storage for data ingest, workflow, and modeling, he suggested. “Taking the time to review your options can have a huge, positive impact to how the system runs once its online,” Pokorny added. “You don’t need a lot of time for a first project; usually for a pilot project, 2-3 months is a good range,” Tang said.

integrating ai into business

The effectiveness, efficiency, and accuracy of these tools are directly proportional to the quality and relevance of the data used in their training process. You can foun additiona information about ai customer service and artificial intelligence and NLP. There are many applications for AI in the field of healthcare, including analyzing large volumes of healthcare data like patient records, clinical studies, and genetic data. AI chatbots can assist in answering patient questions, while generative AI can be used to develop and test new pharmaceutical products. Sales and marketing departments can use AI for a wide range of possibilities, including incorporating it into CRM, email marketing, social media, and advertising software.

Surprisingly, the United States has one of the lowest AI adoption rates, with only 25% of companies using AI. According to the latest data, 35% of global companies report using AI in their business. Once you’ve integrated the AI model, you’ll need to regularly monitor its performance to ensure it is working correctly and delivering expected outcomes. Before diving into the world of AI, identify your organization’s specific needs and objectives.

This evaluation involves mapping out each process, identifying bottlenecks, inefficiencies, or areas that could benefit from automation and enhanced decision-making capabilities. Such a targeted approach not only integrating ai into business ensures a smoother integration of AI technologies but also helps in achieving quick wins that can boost stakeholder confidence. AI applications in business are diverse and can revolutionise how companies operate.

To integrate AI into your business, you must first understand what specifically it can do for you. Once your business is ready from an organizational and tech standpoint, then it’s time to start building and integrating. Tang said the most important factors here are to start small, have project goals in mind, and, most importantly, be aware of what you know and what you don’t know about AI. Companies can use open-source AI tools and data from third-party providers while continually experimenting, learning, importing fresh data, and refining customer journeys.

The power of AI is that it can process large amounts of data and detect patterns quicker and more efficiently than humans which is why organizations are integrating AI into their processes. It can sift through vast data troves to identify search behavior patterns and provide users with more relevant information. https://chat.openai.com/ As people use their devices more and AI technology becomes even more advanced, users will have even more customizable experiences. These abilities will help small businesses reach their target customers more efficiently. AI isn’t a replacement for human intelligence and ingenuity — it’s a supporting tool.

In this guide, we’ll discuss why artificial intelligence is beneficial for businesses and provide some use cases in which AI, machine learning, or big data can be applied. As AI technology evolves, businesses are finding new ways to implement it into their operations. Establish key performance indicators (KPIs) that align with your business objectives, so you can measure the impact of AI on your organization. Regularly analyze the results, identifying challenges and areas for potential improvement.

AI-driven solutions can assist companies by predicting the price of materials and shipping and estimating how fast products will be able to move through the supply chain. These types of insights help supply chain professionals make decisions about the most optimal way to ship their products. To get started with AI, it’s important to first gain an understanding of how data collection and analysis plays into artificial intelligence. By studying the methodology behind AI, you can better determine how AI might be able to help your industry. An introductory AI course such as Wharton Online’s Artificial Intelligence for Business program can be a great jumping-off point for anyone wanting to learn more about how AI is transforming the world of business.

By automating mundane tasks such as data entry or customer service inquiries, businesses can free up time for employees to focus on more important tasks. Whether it is about optimizing business processes or personalizing customer experiences, the strategic implementation of AI into existing workflow propels businesses to leap toward the future of intelligent automation. Many factors, such as improvements in machine learning, more computer capacity, and a growing understanding of AI’s potential advantages, are driving the use of AI technology. Predictive analytics apply these algorithms to forecast future events, informing decision-making processes. For instance, by analysing historical sales data, predictive models can anticipate customer demands, manage inventory efficiently, and tailor marketing campaigns to increase conversion rates. It is an invaluable strategy that converts data into a foresight tool, providing a blueprint for future business moves.

integrating ai into business

AI is no longer just an optional tool; it has now become a necessity for businesses mining to thrive in this digital world. And certainly, it is crucial for companies to adopt this as it fuels business growth by addressing common challenges. Connect with the top AI development company in India and future-proof your business with AI-powered solutions. In order for businesses to ensure that their strategies are working effectively, they need to have a monitoring system in place. Regular upgrades and maintenance are necessary to maintain and adjust the implemented plan to changing requirements.

AI can assist human resources departments by automating and speeding up tasks that require collecting, analyzing, or processing information. This can include employee records data management and analysis, payroll, recruitment, benefits administration, employee onboarding, and more. How pathetic it feels to perform repetitive tasks daily and waste manual efforts in achieving those. Well, AI surpasses those repetitive tasks by automating the repetitive and time-consuming tasks, enabling hired talents to focus on more strategic activities. It is not only fueling business growth but also increasing business efficiency with Generative AI.

The potential of AI in modern business to transform operations simply cannot be emphasized. As we’ve shown in this post, using AI in your company processes opens up a wide range of opportunities, from increasing Chat GPT productivity and efficiency to gaining insightful information and enriching customer experiences. Having a chatbot capable of gathering new ideas from existing data is helpful for many businesses.

As such, we test your idea by preparing a PoC within 3 months, before designing an AI solution that your customers find useful. At Uptech, we don’t only blog about generative AI but have built such solutions for our clients. Our team taps into years of experience in app development and knowledge of emerging AI technologies to provide generative AI solutions for various business applications. Customer support teams are tasked to provide prompt resolutions, and they’ll benefit from generative AI-powered agents. When trained with specific products or services, the generative AI model can interact with customers like human personnel do.

As you might expect, this technology can also be applied to your financial management systems, ensuring your finances are well kept. On top of this, AI is also excellent at creating personalized marketing campaigns based on customer data. This means that you can craft more effective campaigns, from email marketing to pay-per-click ads, and ultimately increase your conversions. What’s more, AI is excellent at finding anomalies in network traffic and accurately identifying potentially harmful data loads.

The solution is completely adapted for the purpose of cloud deployment and thus allows you to develop low-complexity AI-powered apps. In a world where data is the new oil, the integration of AI and ML into business practices isn’t just a luxury — it’s a necessity. As we move forward, it’s crucial for companies, especially in emerging markets like Mexico, to bridge the knowledge gap and stride confidently into a future powered by intelligent algorithms. The integration process must be approached, nevertheless, with careful planning and a well-defined strategy in mind.

integrating ai into business

And now that we have looked into the top 3 ways of AI business integration, let us answer why you should go for AI-enabled application development. In many areas, AI can act almost instantaneously where it may take humans several seconds or even minutes to hours. In low-sensitivity applications, that efficiency frees workers to focus on other tasks, and in high-sensitivity ones, it can prevent extensive losses. Start your artificial intelligence integration today to secure a brighter future for your business. Tang noted that, before implementing ML into your business, you need to clean your data to make it ready to avoid a “garbage in, garbage out” scenario.

SMBs might need to rethink their entire security strategy in the new AI age – TechRadar

SMBs might need to rethink their entire security strategy in the new AI age.

Posted: Tue, 11 Jun 2024 11:56:09 GMT [source]

When incorporating AI into existing software systems, factors such as data quality, software compatibility, cost implications, and the potential need for system upgrades or training should be carefully considered. An effective tactic is to create AI champions within our team, individuals who are enthusiastic about AI and can inspire their peers. These champions can showcase how AI can ease the workload, automate mundane tasks, and open up opportunities for more strategic roles, thus underscoring the personal benefits to employees. When integrating AI into business processes, it’s essential to maintain the system’s robustness through vigilant monitoring, dedicated maintenance, and thoughtful scaling strategies.

Is ChatGPT an AI?

Generative artificial intelligence (AI) describes algorithms (such as ChatGPT) that can be used to create new content, including audio, code, images, text, simulations, and videos.

The chosen AI tools should be capable of communicating effectively with your existing systems, ensuring a free flow of data and information. This interoperability reduces friction and minimizes disruption to ongoing processes while enabling the AI to tap into a wealth of existing data for better decision-making. The end goal should always be to create a cohesive ecosystem where AI tools and traditional systems coexist harmoniously, driving growth and innovation. These tools must be designed to enhance operational efficiency and deliver actionable insights without posing a steep learning curve for your team.

If you don’t achieve the expected results within this frame, it might make sense to bring it to a halt and move on to other use scenarios. Experts believe you should prioritize AI use cases based on near-term visibility and financial value they could bring to your company. There’s one more thing you should keep in mind when implementing AI in business. This list is not exhaustive as artificial intelligence continues to evolve, fueled by considerable advances in hardware design and cloud computing.

How to use AI in the workplace?

Chatbots and Conversational AI: Used for customer service, support, and engagement, helping businesses improve customer experience and reduce costs. Predictive Analytics: Enables businesses to analyze historical data, identify patterns, and make predictions about future trends, customer behavior, and market dynamics.

Wit.ai also enables a “history” feature that can analyze context-sensitive data and, therefore, generate highly accurate answers to user requests, and this is especially the case of chatbots for commercial websites. This platform is good for creating Windows, iOS, or Android mobile applications with machine learning. With the implementation of AI in software applications, it is possible to ensure robust security through facial recognition technology. The experts of AI integration consulting companies can create AI apps that easily consolidate data intelligently. Integrating AI in business, in turn, saves time and money that went into inappropriate advertising and improves the brand reputation of any company. Learning how the user behaves in the app can help artificial intelligence set a new border in the world of security.

What is an example of AI in business?

Artificial intelligence in business management

smart email categorisation. voice to text features. smart personal assistants, such as Siri, Cortana and Google Now. automated responders and online customer support.

How AI is enhancing business performance?

One of the most significant contributions of AI to business performance is its ability to enhance operational efficiency. AI-powered automation systems can streamline repetitive tasks, reducing human error and increasing productivity.

When integrating AI into business organisations, what must I consider?

Evaluate the AI readiness

Here comes a crucial step where you must analyze the readiness to adopt AI in your existing system. At this step, businesses must analyze their capability of AI and how they can leverage the benefits of the technology. It's time to familiarize yourself with the capabilities of AI.

How can AI transform business?

AI strategies for business transformation: AI to grow your business model. An artificial intelligence strategy for business can be used to enhance and grow many different areas of an organization, streamlining tasks like predictive sales forecasting, administration, customer service, marketing, and cybersecurity.

Who is the father of AI?

John McCarthy is considered as the father of Artificial Intelligence. John McCarthy was an American computer scientist. The term ‘artificial intelligence’ was coined by him.

Tags: No tags

Add a Comment

Your email address will not be published. Required fields are marked *